LightTheBack
Gaming · Desk Setup · Ambient Tech
Immersive, screen-synced lighting products designed to upgrade gaming and desk setups.
SAHAN LTD is a UK-based company that builds, owns, and operates consumer e-commerce brands across distinct categories and markets.
SAHAN LTD is a UK-registered parent company that develops and operates a portfolio of direct-to-consumer online stores. Each brand is built in-house and serves a distinct audience, category and market.
We manage brand strategy, e-commerce operations and growth infrastructure internally — from storefront and checkout to fulfilment, customer experience and compliance. The group is structured to launch and scale focused consumer brands under one disciplined operation.
Positioning, identity and product direction for each store we launch under the group.
Day-to-day management of catalogues, checkout, fulfilment partners and customer service.
Shared platforms for payments, analytics, logistics and compliance across every brand.
Performance, retention and post-purchase care designed around each brand's audience.
Internal capabilities supporting the brands we own and operate — not client services.
Each brand stands on its own — distinct identity, audience and storefront — while sharing the operational discipline of the group.
Gaming · Desk Setup · Ambient Tech
Immersive, screen-synced lighting products designed to upgrade gaming and desk setups.
Creative Hobby · Art · Books
Color-by-number and pixel-art books crafted for calming, hands-on creative enjoyment.
Additional brands are being built within the group.
We study a category or audience with clear commercial potential.
We develop a focused brand, product line and storefront from the ground up.
We run the storefront, customer journey and fulfilment end-to-end.
We scale the brand through performance, retention and product expansion.
For corporate, partnership, supplier or compliance enquiries, contact the SAHAN LTD office directly. Customer enquiries are handled by each brand's storefront.